Development of Billboard Rental Information System at PT Tecma Mitratama Advertindo

Article Sidebar

PDF
Published: Jun 20, 2025
DOI: https://doi.org/10.70491/tifda.v2i1.84
Keywords:
billboard information system marketing rental

Main Article Content

Endang Ayu Susilawati
Darma Persada University
Eva Novianti
Darma Persada University
Sultan Satrio Ichsan
Darma Persada University

Abstract

The billboard rental process at PT Tecma Mitratama Advertindo currently encounters issues, particularly in calculating rental prices for periods outside the predefined options of one, three, six, and twelve months. When customers request rental durations beyond these standard periods, prices must be calculated manually using a calculator, resulting in delays in issuing rental offer letters. This study aims to develop a billboard rental information system integrated with the marketing division's workflow. The system is expected to streamline the rental process and enable real-time monitoring of billboard rental status. The system development process includes requirements analysis, system design, and web-based interface implementation. The results indicate that the developed system can reduce reliance on manual processes and enhance the efficiency of the marketing division’s operations.

Article Details

How to Cite
Susilawati, E. A., Novianti, E., & Ichsan, S. S. (2025). Development of Billboard Rental Information System at PT Tecma Mitratama Advertindo. Journal Technology Information and Data Analytic, 2(1), 46–50. https://doi.org/10.70491/tifda.v2i1.84
Issue
Vol. 2 No. 1 (2025)
Section
Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

https://creativecommons.org/licenses/by/4.0/

References

De Pelsmacker, P., Geuens, M., & Van den Bergh, J. (2018). Marketing Communications: A European Perspective (6th ed.). Pearson Education.

Rahmawati, N., & Syarifuddin, A. (2020). Analisis Strategi Media Iklan Luar Ruang (Billboard) di Era Digital. Jurnal Komunikasi, 12(2), 123–131.

Sari, R. N., & Subagyo, H. (2020). Analisis Efisiensi Sistem Manual pada Proses Penawaran Jasa Periklanan. Jurnal Sistem Informasi, 16(1), 65–72.

Utami, R., & Prasetyo, A. (2021). Development of Workflow-Based Information Systems for Marketing Operations. Jurnal Teknologi dan Sistem Informasi, 6(3), 210–219.

Sommerville, I. (2016). Software Engineering (10th ed.). Pearson Education.

Pressman, R. S., & Maxim, B. R. (2014). Software Engineering: A Practitioner’s Approach (8th ed.). McGraw-Hill Education.

Nugroho, A. (2019). Rekayasa Perangkat Lunak Menggunakan UML dan Java. Yogyakarta: Andi

Wibowo, R. A., & Fauzan, M. (2022). Development of Location-Based Advertising System with Rental Period Optimization. Journal of Information Technology Development, 13(2), 87–94.

Gunawan, I., Ahmadi, H., & Said, M. R. (2021). Rancang Bangun Sistem Monitoring dan Pemberi Pakan Otomatis Ayam Anakan Berbasis Internet of Things. Infotek: Jurnal Informatika dan Teknologi, 4(2), 151–162.

Hermawan, D., & Andriani, N. (2022). Design of Rental Application Information System Based on Website. Journal of Information Systems and Technology, 10(2), 55–62.

Dewi, K. P., & Pratama, I. M. (2021). Digitalization of Advertisement Services in Creative Industry: A Case Study. International Journal of Information Systems and Business, 9(1), 45–54